CX Strategic Knowledge · Quality & Research
Clickbait & "research is bad" myths
Research is not the problem. Bad research is. The real choice is rigor or costly mistakes.
A recurring myth says research itself is broken or not worth doing. The myth spreads through clickbait: a sensational headline over a nuanced body, misread by people who never get past the headline. The actual failure is bad research, not research.
The clickbait pattern is predictable. A headline declares research dead or useless. The body text carries the nuance, usually pointing at poorly run studies. Readers take the headline, skip the nuance, and arrive at a convenient conclusion: we can skip research.
The reframe matters for anyone defending a research budget. The choice was never research versus no research. It is rigorous research versus costly mistakes. Framing it that way puts the real cost of skipping on the table.
Apply this
Reading about clickbait & "research is bad" myths is one thing. Seeing where it applies in your journey is the useful part.